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High-value, off-the-shelf, and custom segments curated for optimized digital targeting

Leverage Resonate data in the digital ecosystem for omnichannel targeting without proxies to drive performance and increase return on ad spend (ROAS).

Resonate Segments

Access 1,000+ pre-built audiences actively in-market to buy, curated from deterministic, online behavioral data and offline data.

  • Demographic audiences
    100+ pre-built audiences based on demographic characteristics
  • In-market audiences
    500+ pre-built audiences of engaged consumers who are actively in-market to buy, with both online and offline intent-based signals.
  • Shopper behavior audiences
    400+ pre-built audiences based on shopper behaviors across various categories, brands, channels, and stores.
  • Health audiences
    250+ pre-built audiences including health conditions, health behaviors, in-market, health and medicine, and healthy living.
  • Political & advocacy audiences
    250+ pre-built audiences including national audiences, cross-pressured partisans, battleground states, potential influencers, propensity to vote, voters by CD, news and politics, and high-streaming audiences
  • Custom audiences
    Create any audience leveraging our 15K+ attributes, including industry specific preferences and psychographics to pair with in-market signals.

15K+ attributes

~1,000 Demographics, ~2,000 In-Market, ~500 Engaged Audiences (Online Behavioral Data), ~2,500 Media Consumption, ~5,500 Behaviors, ~2,200 Psychographics, ~2,000 Preferences

Resonate data types across industries

Retail, Apparel, Financial Services, Telecom, Automotive, Daily Life, Alcohol, Tobacco & Marijuana, Home, Food & Non-Alcoholic Beverages, Travel, Technology, Restaurants, ESG, Politics & Advocacy (Premium Data), Health & Pharma (Premium Data)

More personalized targeting

Create your own Custom Audiences leveraging Resonate’s 15K+ attributes, including a robust set of preferences and psychographics to pair with in-market signals that allow for even more personalization. .

Ignite your understanding of consumers

Ignite growth with Resonate’s AI-powered data solutions and the Resonate Ignite Platform.

It’s time to ignite your growth

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