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Activate high performing audiences, anywhere.

Activate the right audiences—whether off-the-shelf or custom—across any DSP and all digital channels to maximize personalization and performance.

Resonate Segments

Our expert built audiences are created using 15k+ attributes including intent signals, psychographics, and preferences that others miss. They are available for immediate activation in major DSPs. Don’t see your ideal audience available as a Resonate Segment? Custom Audiences are built to your business needs and specifications so you can activate quickly and scale tailored campaigns.

  • Demographic audiences
    Pre-built audiences based on demographic characteristics.
  • Intent audiences
    Pre-built audiences of engaged consumers who are actively in-market to buy.
  • Behavior audiences
    Pre-built audiences based on behaviors across verticals, categories, brands, channels, and stores.
  • Lifestyle and interest audiences
    Pre-built audiences based on values, habits, and motivations.
  • Health audiences
    Pre-built audiences including health conditions, health behaviors, in-market, health and medicine, and healthy living.
  • Political & advocacy audiences
    Pre-built audiences including national audiences, cross-pressured partisans, battleground states, potential influencers, propensity to vote, voters by CD, news and politics, and high-streaming audiences.

Target with precision

Gain a more complete view of today’s consumers with 15K+ attributes— capturing data other providers miss for sharper targeting than generic third-party segments.

Personalize smarter

Reach the right audiences with the right message—based on today’s mindset and behaviors, not outdated or shallow signals.

Act faster

With Resonate Segments, instantly target 1K+ off-the-shelf audiences built from intent-rich signals in data marketplaces via any major DSP.

Ignite your understanding of consumers

Ignite growth with Resonate’s AI-powered data solutions and the Resonate Ignite Platform.

It’s time to ignite your growth

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